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Online Invitation Design Tools

Published 03/06/2012 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for?

PurpleTrail is an invitation and greeting card creator. Users can select a design based on their style preferences and occasion. The user customizes the design using their photos, text and other embellishments. The invitation can be printed at home, ordered or sent as a virtual card or invitation. The site includes a large collection of style options that feature many popular themes, such as baby shower, wedding announcements, girls night out, fundraiser events, milestone announcements, religious invitations and family reunions. The site has also introduced new card styles that feature circle shaped cards and trifolds. The site markets more than just cars, users can also design and order business cards, photo books, refrigerator magnets and stationary. A built in site search helps users find specific designs. Online invitations include RSVPs managed through PurpleTrail.

PurpleTrail screenshot
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What is the history and popularity of the app?

PurpleTrail was founded in November of 2011 as a private startup company. The application offers an attractive service to its users however some users felt that the company started out with too few design options to make it a strong competitor for sites like Evite. The collection has grown and currently includes 4,299 templates in the online card category. Users can easily search by category or search by keywords to find a card or invitation that suits almost any purpose.

What are the differences to other apps?

PurpleTrail doesn’t bring anything new or remarkable to the table. There are many websites that offer a very similar service. This could be because it’s already done well enough and doesn’t require any changes. The main appeal can be found in the site’s collection of card designs. PurpleTrail has added a few extra services to its list, including stationary, refrigerator magnet, photo books and business card design and printing options.

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How does the web app look and feel to use?

PurpleTrail creates an inviting card designing environment with bright purple and green elements and a black header bar. The color scheme creates a friendly style set against an otherwise plain white background. The main draws are the images of card designs and instructional graphics found throughout the site. PurpleTrail looks much like any card retail website and maintains an organized layout that allows for easy browsing and online ordering.

How does the registration process work?

Visitors can explore PurpleTrail’s offerings as much as they like, however an account is needed to place an order. Users can begin by clicking the blue “Register” link in the upper, right hand corner of the page. The registration form appears along the right side of the next page and asks for a full name, email address and password. After entering the verification word in the box at the bottom of the form (to prove that the user is human), the user can click the green “Sign Up” button to continue. The user is automatically logged in after successfully submitting the form.

What does it cost to use the application?

PurpleTrail offers users four membership plans to choose from. The first is a free plan (which all new users are given) that includes up to 75 guests per event, 200 invitations or ecards created and sent per month and email support. The Basic plan costs $9.95 per quarter and includes up to 250 guests per event, 1,000 monthly cards and invitations, no ads on ecards, music options for ecards, address book export options, access to advanced features, 10% printing discount and phone support. The Pro plan costs $19.95 per quarter and includes up to 500 guests per event 3,000 monthly ecards, one free print at home cards per quarter and a 15% discount on printing. The Premium plan costs $39.95 per quarter and includes up to 1,500 guests per event, 10,000 monthly ecards, two free print at home cards per quarter and a 20% discount on printing.

Who would you recommend the application to?

PurpleTrail is ideal for anyone who needs printed or online invitations and greeting cards. The site contains a large collection of attractive designs for almost any special occasion. Users can also design and order refrigerator magnets, business cards and photo books. The site is easy to navigate and lets users customize their invitations and cards however they want. Users are also given the option of printing, ordering or sending cards online.

  • Account creation is free and does not require the user to make any purchases
  • Cards and invitations can be ordered, printed at home or sent as an ecard
  • RSVPs for online invitations can be managed through PurpleTrail
  • Photos and embellishments can be added to personalize cards
  • Business card design and print options are also offered
  • Categories and a search tool help users find designs

PurpleTrail video

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PurpleTrail pricing

FREE - Permanently free version
Cheapest plan (per month) : $3.32
Most expensive plan (per month) : $13.32

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PurpleTrail on Twitter

Link to app information

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